This is the first post in a series of articles on “How to build perfect product pages in WooCommerce”. This time, we will offer you tips and tricks on how to build perfect product pages for your online shop in WooCommerce that can turn your visitors into your customers. This is surely one way to make sure that you are ahead of your competitors!
The first impression is the last impression. Many e-store owners spend time tweaking their homepage but often ignore the importance of a well-designed and responsive product page.
Let’s get started:
1. Adding the Products
Go to products and then click on add product. Subsequently, enter the title and description for your product, and then go to the product data section and all of the descriptive material that your customers might need in order to ascertain whether or not the product they are looking into, is for them.
Add the price and then in the inventory section mention how many units you have available to sell to customers.
2. Adding Variable Products
Variable Products let you define the variation of a single product where each variation may have a different unit, price, SKU, etc
Firstly, you need to select variable product when you are in the add product drop-down menu. Once this has been selected, you need to write down the criteria that would help differentiate the variations of the product that you are putting up on your product page.
3. Adding Images
You can either have a single product image, medium-sized catalog images or thumbnails if you want to add as many images as possible. Click on the product image and then select from gallery or upload an image if you want to be able to get more options that might not exist in your preexisting gallery.
4. Add Shipping Classes
Create shipping classes so that you can charge your customers accordingly without having to decide for each product. Just go into settings, then shipping and then shipping class. Put in the criteria for the various shipping classes based on weight, Dimension and shipping class.
Go to Settings >> Shipping >> Shipping Classes. Here the screen lists existing classes.
5. Create Categories
Go into products and then select categories. Create a slug for each category which is a user-friendly version of the URL, this will help your customers find the products that they are looking for. Also, add a parent if this is a subcategory that you are working on.
By default the homepage shows the product category as below:
6. Include Digital Products
This can be done by first selecting the downloadable products category and subsequently creating a payment gateway to make sure that customers are only able to download the product after they have actually paid for it in full. Downloadable products are easy to sell because of the fact that they only require an upload.
7. Incorporate Related Products
This includes up-sells as well as cross-sells. Essentially it involves going to the product page and linking the products you want to up-sell or cross-sell. Just make sure that you only add relevant products to the mix in this manner.
8. Locate Product IDs
The “categories” section in the products page is where you will find the product ID. Hover over the category and you will see a series of numbers and letters. The last four numbers in this sequence are your product ID, which you can use to help identify your product from a number of others.
9. Export / Import Product CSV
Create a CSV in the right format and then upload it to your page. This is going to help you get all of the information that you wanted to get across in the easiest possible way, thus enabling you to make the most of your product descriptions.
10. Manage Store Notice / Catalog / Images
In the dashboard, you can find a button for customization. This is the sort of thing that can help you manage your store. Make sure you preview any changes you make before you publish them, as there is a lot of potential for mistakes here and there.
Tips on Improving Your Product Pages For Your Online Shop
Have a Visible Call to Action
If your customer does not see an easy to spot call to action, they will not know how they can buy the product that you have on offer! Hence, you need to make your call to action clearly visible.
Below is the list of few sample CTA button ideas for your website
Improve Product Photography
The fact of the matter is that your photography is one of the most important aspects of your product pages for your online shop, so you need to make sure that the photographs featured on these pages are clearly visible and also are artistic to some degree since aesthetically pleasing pictures make it more likely that a customer would want to buy what you are selling.
Add Enough Detail for Customers
Add enough detail that your customers would know exactly what they are getting when they choose to buy your product, but not so much that you end up forcing them to waste a great deal of time just tried to do so.
Display Your Brand Proudly
Your product pages for your online shop are not just some web pages where people can buy things. It is a proper brand with an identity of its own, and your product pages need to incorporate this brand into all of its aspects so that your customers start associating your products with this brand.
Describe the Problems Your Products Solve
Each product out there is meant to be a solution to some kind of problem, it is meant to make people’s lives easier in some way. This more than anything else is what is going to make it easier for you to boost your sales since you are going to end up in a pretty good spot as far as giving customers a reason to buy what you are offering goes.
Write Organic Content
One enormous mistake that a lot of people make when they are making product pages is that they write mechanical content. However, mechanical content is going to end up doing next to nothing to attract customers to the products that you are offering. A much better idea would be to just put some extra effort in and write content that looks like it was written by a human.
Use Keywords Intelligently
Keywords are very useful at attracting potential buyers to your product pages, but you need to understand that they need to be used smartly if you want them to work as many as possible. What this means is that you can not just randomly add keywords and stuff as many of them into your text as possible.